There’s been such a great reaction to the Today Show spot on NBC, where they named our Organic Blend “Best Organic Coffee.” It’s also a great feeling knowing we were recognized across such a broad assortment of coffee brands. One thing that keeps coming up is that Weaver’s fans want to know more about the coffee itself. I’ll briefly walk through the process, starting with why I chose an organic blend in the first place. [...]

As some of you may recall, I was quoted in the San Francisco Chronicle on this very subject. “You can create a fuller mouthfeel (with blends). There's just so much more going on," I mentioned. "What you lose in the individuality of the specific coffee you gain when the flavors marry." Foundation is important. Blends get a bad reputation because they are usually created to “cheapen” coffee by mixing sub-standard beans.

For me, the opposite is true - with every premium coffee I roast I can then add something amazing to the final blend. I’m able to craft a bigger, more distinct experience. Let’s take a glimpse into the quality my Organic Blend. I selected beans from premium-growing regions within Africa, Central and South America and Indonesia. I cup each lot individually to ensure their flavors will blend appropriately as these change by farm and season. In the Organic Blend, I use only 100% Certified Organic and Fair Trade Certified coffee.
On to the roast – actually, roasts is more appropriate for the Organic Blend because each origin has a unique roast profile (the ideal roast settings that nurture the most desirable qualities) which means I roast the beans individually before bringing them together. Weaver’s Organic Blend is actually a combination of three different roast levels.

The final stage is the hand blending of the different roasted coffee beans. I mix specific proportions of each origin/roast together to create the final blend, keeping in mind the theme and characteristics I hope to achieve
Blending itself is an art form where the possibilities are endless, but only a select few actually come together to create something greater than its parts. This belief is the foundation for Weaver’s ArtBlends™ brand. Discovering pleasant combination takes into account decades of trial and error. Doing this on a daily basis for the last 30 years gives me the courage and experience to tap into ideas and nuances of different coffees to create Weaver’s Organic Blend.

I want to offer our customers products that use the best raw materials, handcrafted fresh and shipped fresh. Weaver’s Coffee is an amazing value that is available to anyone who loves great coffee. Our Organic Blend is a testament to crafting a beautiful, sustainable product, that encompasses my history as an artisan roaster which is why I’m so flattered that it was named “Best Organic Coffee” by Phil Lempert, on NBC’s Today Show after cupping nearly 100 brands of coffee. Let me know what you think about my Organic Blend.